ApexPrivacy policy
The short version: Apex doesn’t collect any data. There’s no account, no advertising, no analytics and no tracking, and the app makes no network requests. Your statements, transactions and balances are stored only on your device, and nothing is sent to us or to anyone else.
Who we are
Apex is made and published by Reverse LLC (“we”, “us”). If you have a question about this policy, write to privacy@apex-app.ai.
What the app stores on your device
To show you your finances, Apex saves the following in its own private storage on your device:
- Accounts: the names and types you give them, balances, and for debts the APR and due day if you enter them.
- Transactions: the date, description, amount and account of each transaction in the files you import, with the category, merchant name and notes Apex or you give it.
- Your choices: rules you add, categories you pick for a merchant, and a list of the files you imported (file name, date, how many transactions were added).
- Settings: whether the app lock is on.
Apex keeps the transactions it reads from a file, not the file itself. This information never leaves your device through Apex. We can’t see it and have no way to access it.
Where it’s stored
- iPhone and iPad: in the app’s private storage, encrypted while your device is locked. Apex marks its data so it’s left out of iCloud Backup and computer backups.
- Mac: in the app’s sandboxed folder in your user account. If you use Time Machine or another backup, it may include that folder. We recommend turning on FileVault.
Network
Apex makes no network requests. It doesn’t connect to your bank, to us or to any other service. On the Mac, the app’s sandbox doesn’t include network access, so macOS itself prevents it.
Files you import
Apex reads only the files you choose in the file picker or drag onto its window on the Mac. It reads them on your device and doesn’t change them.
Microphone and speech recognition
If you dictate a question in Ask, Apex asks for microphone and speech recognition access. It listens only while you’re dictating, and your speech is turned into text on your device: Apex requires on-device recognition and won’t use a server. The audio isn’t stored.
Face ID and Touch ID
If you turn on the app lock, your device checks your face, fingerprint, passcode or password. Apex only learns whether you were recognized; it never receives your biometric data.
Apple Intelligence
On devices with Apple Intelligence turned on, Apex may use Apple’s on-device language model to understand a question in Ask that its own rules don’t. The model runs on your device. It receives your question, the names of the categories and the months that have data, never your transactions or balances. Apex computes every amount itself.
Sharing and exporting
Apex shares nothing unless you ask it to. When you tap Share on a month recap or export your transactions as a CSV file, the recap or file goes only where you choose to send or save it.
Deleting your data
- Remove an import to delete the transactions it added.
- Remove the example data at any time; accounts you added stay.
- “Erase everything on this iPhone” (or iPad, or Mac) deletes every account, transaction and balance.
- Deleting the app deletes everything it stored.
Because Apex keeps no copy anywhere else, data you erase can’t be recovered by us.
What we don’t do
- We don’t collect, sell, rent or share personal information.
- We don’t use advertising, analytics, crash-reporting or other third-party SDKs.
- We don’t track you across apps or websites.
Children
Apex isn’t directed at children. Because it doesn’t collect data from anyone, it doesn’t collect data from children.
When you contact us
If you email support@ or privacy@apex-app.ai, we receive your email address and whatever you choose to send. We use it only to answer you and to fix the problem you report, and we delete it when it’s no longer needed for that. Please don’t send us your statements; a made-up example row is enough for us to help.
This website
apex-app.ai doesn’t use cookies, analytics or third-party scripts. It’s hosted on Cloudflare, which processes technical data such as IP addresses to deliver the site and protect it from abuse, under Cloudflare’s own privacy policy.
Changes to this policy
If a future version of Apex handles data differently (for example, syncing between your devices through iCloud), we’ll update this policy before that version is released and change the effective date above.
Contact
Reverse LLC
privacy@apex-app.ai
reverse-apps.com